Got a product you want to promote in The Philippines? Sponsor a basketball team!
It seems 'naming rights' for basketball teams are taken quite literal here.
Not sure what I mean?
Example 1:
"How about those Talk n Texters last Saturday, they were great".
Example 2:
"Gee wizz, Rain or Shine got their asses whipped!"
Example 3:
"Tender Juicy Chicken are playing really well this season"
To use a football analogy and applying the same standard, Carlton would become the Optus Team, Collingwood the Emirates Team and Richmond the Dick Smith Team.
And in the case of the three examples I provided above for the Philippines Basketball Association, Talk n Text is a mobile phone company, Rain or Shine is a car spray painting business and Tender Juicy sells deep fried chicken.
If a team is recognised first and foremost by its sponsorship name, some of you may be asking what happens when the sponsor changes? Well, folks, welcome to The Philippines. The name of the team changes overnight.
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